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Table 1 Timeline of research activities by study phase

From: Evaluating whether direct-to-consumer marketing can increase demand for evidence-based practice among parents of adolescents with substance use disorders: rationale and protocol

Phase

Year 1

Year 2

Year 3

Year 4

Year 5

1

Focus groups and structured interviews

X

X

X

X

                
 

Thematic coding and analysis

   

X

X

X

              
 

Adaptation of Marketing Mix and PSQ (AIM 1)

      

X

X

            

2

Survey design, sampling, and implementation

        

X

X

X

X

        
 

Survey analysis and PSQ validation (AIMS 2–3)

           

X

X

X

      

3

Randomized trial of targeted marketing (AIM 4)

              

X

X

X

   
 

Quantitative analysis and results dissemination

                 

X

X

X

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Addiction Science & Clinical Practice

ISSN: 1940-0640