Table 1 Timeline of research activities by study phase
| Phase | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | ||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Focus groups and structured interviews | X | X | X | X | ||||||||||||||||
| Thematic coding and analysis | X | X | X | ||||||||||||||||||
| Adaptation of Marketing Mix and PSQ (AIM 1) | X | X | |||||||||||||||||||
| 2 | Survey design, sampling, and implementation | X | X | X | X | ||||||||||||||||
| Survey analysis and PSQ validation (AIMS 2–3) | X | X | X | ||||||||||||||||||
| 3 | Randomized trial of targeted marketing (AIM 4) | X | X | X | |||||||||||||||||
| Quantitative analysis and results dissemination | X | X | X | ||||||||||||||||||
